Design engineering partner.

Get in touch

Taking on new projects

Based in Dubai

Enterprise-grade digital products, from idea to launch. I design it, build the front end and QA every screen myself, so what you approved is what ships.

In their words
  • “…engineering never had to compensate for their work. That was true every single time when working with Hasan.”

    Simon GeerTechnology Director, MRM (MENAT)

  • “He took my brief (often very simple, and scribbled on a whiteboard) and spun it into gold.”

    Tom McNultyCTO, whileyouwait

  • “Hasan’s ability to translate complex concepts into intuitive, user-friendly designs is truly remarkable.”

    Aatir SohailDesign Manager, Sastaticket.pk

  • “…very easy to work with, understands things quickly, and is great at exploring new ways to make his work stand out.”

    Maximilian HylkemaFounder & CEO, whileyouwait

Track record

7+ years designing and building for teams where “good enough” doesn’t ship. Banks, airports, fashion houses, car makers. Different rooms, same standard.

  1. 6x

    Awards, including Cannes Lions and the Loeries

  2. 15+

    Enterprise brands, including Gucci, NEOM and McDonald’s

  3. 2M+

    People using products I’ve worked on

  4. 10+

    Industries, from banking and aviation to luxury fashion

Selected work

  1. The Birdwatcher

    An award-winning interactive experience that follows 1 monitored bird’s flight, to show nature and industry moving as one.

  2. McNomNoms

    A rewards experience for the McDonald’s KSA app, with characters that unlock offers as you level up.

  3. Cadillac IQ

    A configurator and microsite introducing Cadillac’s all-electric IQ lineup, from Optiq to Escalade IQ.

  4. GrowthMotive

    A Dubai growth consultancy, with Motive: an AI assistant that finds where growth is stuck in 3 minutes.

Why me

You get the designer and the developer. They just happen to be the same person.

1 partner, no drift

The person who designs it builds the front end and tests it. Nothing gets lost between the design and what ships.

Hands-on, start to finish

You work with me directly, and I do the work myself. Nothing gets passed to juniors or outsourced.

Trusted by15+ enterprise brands

Gucci NEOM McDonald’s Aramco Cadillac Dubai Airports

Proven at enterprise scale

7+ years with brands whose guidelines are longer than most websites.

6x award-winning

Judged by people who are very hard to impress.

  • “His design systems were clean and well organized and edge cases already designed for before dev even asked.”

    Simon GeerTechnology Director, MRM (MENAT)

  • “Hasan brings a depth of research and clarity of design principles that elevate every project he touches.”

    Aatir SohailDesign Manager, Sastaticket.pk

  • “He regularly went above and beyond to produce fantastic work, and quickly became my go-to guy for anything senior.”

    Tom McNultyCTO, whileyouwait

  • “…very easy to work with, understands things quickly, and is great at exploring new ways to make his work stand out. Would love to work with him again!”

    Maximilian HylkemaFounder & CEO, whileyouwait

  • “…a sharp business acumen that enables him to suggest design solutions that bridge the gap between customer problems and product solutions.”

    Mohib HassanCofounder, Openfarming

  • “Always starts with understanding customer needs, manages to find ways to deliver the wow experience.”

    Faisal KhushnoodProduct Manager, KAYAK for Business

In their words

What I do

Research, design, build, QA and launch. Agencies split that across 5 people. I don’t.

  1. Research

    I talk to your users and read your data before I draw anything. You get answers, not assumptions.

    • Interviews
    • Audits
    • User flows

  2. Design

    Interfaces and design systems made for real content, real users and the next 10 features.

    • UX and UI
    • Design systems
    • Prototypes

  3. Build

    Websites and leaner products, built end to end. On bigger platforms, the front end, alongside your engineers.

    • Websites
    • Front end
    • Performance

  4. QA

    Every screen checked on every breakpoint before it reaches you. The bugs meet me first.

    • Cross-browser
    • Devices
    • Accessibility

  5. Launch

    I put websites and leaner products live myself. On bigger platforms, I launch with your team, then fix what real users find.

    • Release
    • Handover
    • Iteration

How I work

No account managers. No handoffs. You talk to the person doing the work.

  1. We talk

    A short call about the problem, not a pitch. If I’m not the right fit, I’ll tell you.

  2. We agree

    Scope, timeline and cost in writing before anything starts. No surprises later.

  3. You watch it take shape

    Weekly check-ins with real builds you can click, not slides about progress.

  4. It ships

    Tested, launched and handed over properly. I’m still a message away after.

Ways to work together

A project

A clear scope, from first call to launch. For a new product, a website, or the rebuild that’s overdue.

Fixed scope

A partnership

Ongoing design and front end for teams that ship every week. Booked by the month.

Monthly

White-label

For agencies. I join your team under your name. Your client sees your logo, not mine.

For agencies

Thought leadership

Notes from 7+ years of shipping. Mostly the things I learned the hard way.

· 4 min read MLP over MVP: why lovable is the better business bet · 2 min read The Hidden Cost of Dark Patterns in Product Design · 2 min read Design Systems: The Secret to Product Momentum

More writing

  1. Accessibility is Not Optional in Product Design 2 min read
  2. The Power of Empty States: Why the First Blank Screen Matters 2 min read
  3. Designing for Habit: How Small UX Decisions Drive Long-Term Engagement 2 min read

Currently building

On the bench right now. A peek, before the reveal.

For hiring managers Hiring a product designer? The in-depth case studies live on my portfolio. See case studies