About me
7 years in product design, most of it on high traffic consumer platforms where conversion and trust decide whether someone follows through. I redesigned core booking flows that cut drop off by 19%, validated through A/B testing and held across every season, not a one time spike. I spent 18 months building the first travel wallet in the region, five interconnected financial features that took refund time from 14 days to seconds and lifted same day rebooking by 80.2%. That work gave me a real interest in fintech and the psychology of money moments.
That same thinking now carries into enterprise design work, digital experiences & bilingual design systems built for institutions operating at serious scale and stakes. That work has been recognised at Cannes Lions, the industry’s most prestigious award, for a digital experience I helped shape from the ground up.
I use AI throughout my design process to accelerate prototyping, simulate workflows, uncover edge cases, synthesize analytics, and evaluate product risks. I believe AI delivers the greatest value when paired with strong product thinking, systems design, and human-centered decision-making.
When I’m not designing, I enjoy traveling and hiking in the mountains to recharge and gain fresh perspective. I’m also into strategic gaming, which keeps me engaged with complex systems, variables, and quick decision-making.
Work Experience
Senior Product Designer
MRM MENAT • 2024 - Present
Designing digital experiences for large scale enterprise platforms including Kuwait Finance House, Emirates Investment Bank, Kia, Cadillac, NEOM, Gucci, and McDonald's. Established an AI assisted design to development workflow that cut engineering overhead by 59% for an Aramco dashboard, and led bilingual design systems across enterprise institutions, reducing dev QA cycles by 40%. Recognised at Cannes Lions 2026 with 1 silver and 2 bronze for a digital interaction experience I helped shape.
Lead Product Designer
Sastaticket • 2024
Promoted to Lead after driving measurable funnel improvements, taking ownership of experience strategy for core booking flows. Established design principles and quality standards adopted across product teams, and partnered with senior leadership to align design decisions with revenue and growth goals.
Senior Product Designer
Sastaticket • 2022 - 2024
Redesigned core booking and search flows end to end, cutting funnel drop-off by 19%, validated through A/B testing and held across every travel season. Directed native design system work for iOS and Android alongside a unified cross platform system for web, reducing fragmentation and accelerating consistent releases. Designed five interconnected financial features including the region's first travel wallet, instant refunds, split payments, and price freeze, cutting refund time from 14 days to seconds.
Product Designer
Sastaticket • 2020 - 2022
Owned research, user flows, and high fidelity delivery across core product features on web and mobile app, iterating on designs using user feedback and behavioural data.
Jr. Product Designer
Sastaticket • 2019 - 2020
Joined as an intern and converted to full time within 1 month based on performance. Executed feature level design across web and mobile, developing wireframes, prototypes, and high fidelity UI from the ground up.
Testimonials
Aatir Sohail
Design Manager @ Sastaticket
“I had the pleasure of working closely with Hasan as part of our product design team at Sastaticket.pk. With a masterful command over his craft, Hasan brings a depth of research and clarity of design principles that elevate every project he touches. Hasan’s ability to translate complex concepts into intuitive, user-friendly designs is truly remarkable. Not only does he possess a keen eye for detail, but he also brings innovative thinking to every project, ensuring that our products are not only functional but also aesthetically appealing. Being embroiled in user research, his synthesises are a marvel, alleviating user pains and solving for the user’s unarticulated needs. His collaborative spirit and proactive approach made a significant impact on our team’s success. I highly recommend Hasan to any organisation looking for a top-tier designer who consistently delivers excellence.”
Mohib Hassan
Chief Operating Officer @ Sastaticket
“Hasan has an eye for detail, an ability to learn just by observing and a sharp business acumen that enables him to suggest design solutions that bridge the gap between customer problems and product solutions. He also is well aware of design best practices and his contributions were crucial to the design and implementation of a new design system.”
Simon Geer
Tech Director @ MRM
“I’ve worked with Hasan across key digital products at MRM, where I oversaw development of what he designed. What stood out was how collaborative Hasan is with technical teams during handover, with little friction. His design systems were clean and well organized, edge cases already designed for before dev even asked. He confidently articulates his reasoning and pushes back when needed. The best compliment I can give a designer is that engineering never had to compensate for their work. That was true every time.”
Faisal Khushnood
Sr. Product Manager @ Kayak
“Hasan is a talented product designer, a thorough gentleman. Always starts with understanding customer needs, manages to find ways to deliver the wow experience. His collaboration skills are just amazing. He listens to feedback carefully, responds with logic and takes appropriate actions. A true team player.”
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