61% of users abandoned the highest-traffic flow across 1M+ monthly users. Reframed decision architecture, cutting drop off to 42%.

Refunds took 14 days and blocked rebooking for 1M+ monthly users. Built 5 interconnected fintech features to cut refunds to seconds.

Engineering had no capacity to build the dashboard. Designed and built it in Claude Code, cutting overhead 59%, delivery time 70%.

Arabic and English drifted with every release. One design system holds 200k subscribers to one standard, cutting QA cycles 40%.

Rebuilt a wealth management platform around two distinct investor journeys.

Restructured wayfinding for 7.9 million monthly travelers at one of the world’s busiest airports.

Led the end-to-end launch experience for Cadillac’s first regional EV platform.

Led the end-to-end launch experience for Tasman, Kia’s first Middle East pickup.